"Rigour and purity in assembling words, however simple the result, create a vacuum. Shoddiness that drifts with the flow of familiar speech is taken as a sign of relevance and contact: people know what they want because they know what other people want. Regard for the object, rather than for communication, is suspect in any expression: anything specific, not taken from pre-existing patterns, appears inconsiderate, a symptom of eccentricity, almost of confusion. (…) Vague expression permits the hearer to imagine whatever suits him and what he already thinks in any case. (…) Only what they do not need first to understand, they consider understandable; only the word coined by commerce, and really alienated, touches them as familiar."

-Theodor Adorno. 

Minima Moralia. (1951)